Originally published on my LinkedIn profile on 19 June 2017.
As we always notice, a mechanic’s car is always broken. This phenomenon is all around us, isn’t it?
Consider the value of implementing the solutions you sell in your own company. Are you so convinced of the benefits of your products and solutions that you use them yourself? Or are you still using old, home-grown apps and disparate systems? Are you “in the cloud” or are you holding servers together with duct-tape and cable ties?
Practice what you preach, then tell everyone about it!
If you sell vehicle tracking technology, is that same tech in your car? If you sell CCTV and other security solutions, is it implemented in your own office building?
The marketing value (and knock-on sales revenue) of telling your own story, based on your real experience is INVALUABLE. Being authentic really is priceless. Use these implementations to create articles, case-studies and video testimonials which you then share on your website, social networks and with your staff and customers.
…and who knows, you may even benefit – just like your customers do.
For assistance crafting your own content marketing strategy, click here
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