“No thanks, I’m just looking”
We all hate being “sold” to, right? Especially on LinkedIn.
We hate the sales pitches that come as soon as we accept connection requests.
We roll our eyes at posts in the feed that are blatantly trying to sell us a company’s goods and services.
How then do you use LinkedIn to grow your businesses? How can you engage in effective social selling?
Use content to drive people to your profile, then to your company LinkedIn page and on to your business website.
Now people find themselves in your “shop” where they EXPECT to be sold to, and where they’re comfortable starting a sales conversation.
Make sense?
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