I was asked recently by a busy CEO, if he only did one regular thing on LinkedIn in 2021, what should it be?
I told him to do 2 things immediately and one thing consistently:
- Immediately connect with all of his staff on LinkedIn
- Immediately encourage them to post regularly
- Constantly engage meaningfully with the posts they publish (liking, commenting and sharing)
This will give the team affirmation and encouragement to continue posting.
This will add weight and credibility to their posts.
It will make them and the CEO more visible on LinkedIn, and will help their posts reach a wider audience.
If you’re a business leader, set a good example – even on social media. Being a #socialCEO is no longer optional.
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