Ever wondered why your posts on LinkedIn aren’t getting the engagement you’d expect?

Do these 3 things for better engagement

• Include images or videos in the post. This goes a long way towards creating curiosity about your content
• Use hashtags in the post – this makes the content “searchable”, meaning more people will discover the post (and your profile, which has it’s own benefits)
• Make sure your content is helpful, rather than promotional. The only person who cares about your new product or service is you, unfortunately.

Don’t do these 3 things:

• Don’t simply paste a link into the post and hit enter. Type a description, add a picture, tell a story.
• Don’t simply share someone else’s post – add your two cents.
• Don’t try and sell something – add value to your audience and once they like and respect you, and feel you have made their lives better, they’ll buy from you without you even having to ask.

Am I right or wrong? Let me know what you think!

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