Optimizing your LinkedIn intro (part 2)
No beating around the bush, straight into it….
Level-Up #2
1. Create a recording of your name.
Use the LinkedIn mobile app, view your own profile, edit your intro and record a short clip of how to say your name.
Why should you do this?
- You may have a genuinely difficult name, and if people don’t know how to pronounce it, they may feel insecure about talking to you. Your Irish connections, for example.
- You want to let other people hear your voice and get to know you better. This makes you more human in our digital world.
- You want to insert a quick call-to-action. Invite people to follow you, or subscribe to your newsletter for example.
My recording says “Thanks for visiting my profile. My name’s Nicholas Krul, and I can’t wait to connect with you!”
I’m sure you can come up with something a bit more creative!
2. Your Headline
This one’s the most contentious of all.
LinkedIn gives us “Job at Company” – please don’t keep it. You want to use your headline to help you stand out from the crowd, and clearly communicate your professional superpower.
“Accountant at EZ Finance” says a lot less about you than “I help small business owners save truckloads of cash on their tax returns!”
Right?
- Write your headline as if you’re telling a 12-year old what you do. Make it clear and easy to understand, and avoid acronyms or jargon.
- You’re looking for a response like “Wow! That sounds fascinating. Tell me more!”
- You can mention the problem you help solve, how and for whom.
- You most likely have some ideas – reply to this email with your drafts and I’ll give you my feedback. How’s that for an offer ?!?!
3. Your location
This one sounds simple but you have options.
- Country only
- Province / state
- City
I recently had a very fruitful meeting with someone ONLY because he saw I live in the same town as he does and he reached out. (His profile location was set to a city 4 hour’s drive away, so Tay, fix that!)
Something as seemingly insignificant as your publicly visible location can have incredible ramifications on whether or not opportunities come your way.
I hope this issue of the newsletter has given you some food for thought.
Feel free to forward this on to anyone you think might find it helpful.
What topics would you like me to cover in future issues?
Have a super week!
Nicholas
PS. I can help you with 1:1 LinkedIn coaching, group coaching for your team, or webinar-style masterclasses. Don’t hesitate to reach out and let’s explore what can work for you.
Author
Subscribe to the newsletter and get at least 1 actionable LinkedIn tip you can use to grow your business or advance your career, every couple of weeks.