LinkedIn metrics that matter

Welcome to my first newsletter of 2024!

I wish all of you a blessed and prosperous year ahead, filled with growth and fun.

In this issue, I’d like to share which LinkedIn metrics are worth tracking, to make sure you’re making progress on LinkedIn. Let’s GO!

Metric #1: Your LinkedIn Social Selling Index (SSI) score.

For those who might not know, you can find this score at https://linkedin.com/sales/ssi/

It’s important to note that it’s not helpful to compare your score to those of others. Everyone is at a distinctly different stage of their journey on LinkedIn.

What is important is to focus on growth over time. This score grows slowly – typically by 3-4 points per week early on, and only by 1-2 points per week after a few weeks.

Growth in this score, assuming your LinkedIn activity is consistent, is also not linear. It will fluctuate by as much as 4-5 points over a week or two.

Focus on the trend over time – look at the trend over 30-90 days to get a realistic idea.

Try and grow your score into the 60’s, and if you have time, try and get it into the 70’s.

Subscribing to Sales Navigator does give you a distinct advantage in growing this score, it seems.

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Metric #2: Number of profile views

Find this info in the “Analytics” section of your profile.

By default, this number indicates how many people have visited your profile in the past 90 days.

It’s an indicator of how visible you make yourself to others.

The 2 best ways to grow this number are sending connection requests and leaving comments on other people’s posts.

Make sure you’re attracting the right people into your profile: ideal customers, industry peers and prospective employers.

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Metric #3: Anecdotal evidence

What do I mean by that?

This is when people mention your LinkedIn activity, either when talking to them in person, or when they get in touch with you because of your LinkedIn comments, posts or info they’ve found in your profile.

I often hear positive stories from people which reinforces the value of their LinkedIn efforts.

• Their unsolicited job offers
• Customers getting in touch to buy
• Offers of speaking engagements or other cool opportunities

When your profile is clear and compelling, your comments are insightful and your posts are helpful, people will notice you and come at you with relevant opportunities.

Please note: This normally takes months. LinkedIn and instant gratification don’t play well together. It’s not predictable, but it is reliable.

Winning on LinkedIn demands that you’re patient, consistent and intentional.

Metrics to be taken with a pinch of salt

Likes, views and comments come with a dopamine hit, not revenue or job offers. They don’t pay the bills.

In most cases, the people who become customers or hiring managers never engage – they lurk in the shadows.

They never comment or DM, but they’re watching. Do not discount the lurkers!

Focus on what you can control….

• Join conversations in the comments sections – all the time.
• Add value to your followers by sharing interesting, helpful content.
• Show up and put in the work.

Make LinkedIn a part of your daily routine and stick at it. The upside is infinite.

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