Imagine LinkedIn was an in-person networking event…
There are some things you’d NEVER do in real life… 👇👇👇
❌ You’d never go to a conference in your beach-wear or your wedding dress
❌ You’d never share your resumé if it didn’t make you look good
❌ You’d never walk up to strangers and give them a sales pitch
❌ You’d never only talk about yourself and your company, and never learn about the other person
Here’s what you SHOULD / WOULD do….
✅ Dress up and make a good first impression
✅ Mingle, and meet new people
✅ Ask questions to figure out if the other person could possibly be a potential customer or collaborator
✅ Exchange business cards with those people who you find relevant and interesting
In contrast to an in-person event, LinkedIn has some advantages:
⚡ It’s on 24 / 7 / 365
⚡ It’s virtually free
⚡ Everyone’s here
⚡ A LinkedIn connection can’t go missing in the wash like a business card
Take advantage of this platform by ticking these boxes:
– Make sure your profile is as clear and compelling as possible
(check out the LinkedIn CookBook in the Featured section of my profile)
– Come here often and add people to your network
– Share helpful insights with your followers
– Be yourself, be human. People come to social media to hear from the people – not necessarily to hear from your company
💪 All you need is a simple strategy.
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