It’s a fact that you don’t know what you don’t know.

Take your LinkedIn profile for example.

Is it good, bad or ugly? Is it making a great first impression, or alienating people?

It’s time to find out.

I created a simple Google doc that you can use as a guide, to audit yours, or anyone else’s LinkedIn profile.

You can get up to 16 points. Anything below 12/16 needs some work.

What’s your score?

Own or run a business?

You should definitely know how your employees profiles score. They could be helping or hurting your brand – and you may not even know it.

Click through to access the scorecard, or ask me to audit your people’s profiles.

Once you know what their profiles are like, you’ll be better informed about what’s next.

  • Are they LinkedIn rockstars?
  • Are they customer-magnets?
  • Are their profiles vague, generic and invisible?

There’s only one way to find out.

PS. If you’re not happy with your team’s LinkedIn presence (or your own) reach out by DM, email, phone or WhatsApp and I’ll be more than happy to point you in the right direction.

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